Penang Convention & Exhibition Bureau (PCEB) launched its new campaign ‘Penang 2020: BE Unfiltered’. Ashwin Gunaskeran, CEO, PCEB, said, “I believe Penang is ready for the next stage of destination marketing for business events, as this segment thus far has successfully positioned Penang as a second-tier destination. It is also important for us as part of this industry to showcase more of what Penang and the players of the industry are able to offer through Penang 2020: BE Unfiltered within the campaign period,” The campaign was launched in conjunction with Experience Penang Year 2020 and Visit Malaysia 2020. Gunasekeran also unveiled four new products developed for the campaign, which runs from now to December 2020, during the launch to further enhance the state’s business events offerings. Officiating the launch were YAB Chow Kon Yeow, the Chief Minister of Penang and YB Yeoh Soon Hin, the Penang State Exco for Tourism Development, Arts, Culture & Heritage. Also present were Jonathan Freddy P. Bagang, Director of Ministry of Tourism & Culture Malaysia (MOTAC); and Khoo Boo Lim, Chairman of Malaysian Association of Hotels Penang Chapter, as well as over 100 industry partners. “We need to continue the energy and effort in maintaining the interest and awareness that business events have created for Penang. This is where the Penang 2020: BE Unfiltered campaign plays a role, and works as an additional incentive to attract more events into the state,” he added.
One of the four products is the PCEB Mobile App for delegates. Main features include information on Penang for delegates, a calendar showing upcoming events and other supported business events happening in Penang. The app is currently available for download on Google Play and the Apple Store. PCEB has also introduced a Penang 2020 edition of Privilege Penang – a comprehensive support programme introduced by PCEB with additional support packages from PCEB’s industry partners. Privilege Penang is curated to cater to Business Events Penang’s key sectors – Meetings & Conferences and Incentives and it introduces various support structures for events hosted in Penang.