Recognising the potential of Odisha as a MICE destination in view of the excellent infrastructure available in cities like Bhubaneswar, the Swosti Group organised a MICE roadshow there last week. As many as 10 meeting planners from different cities including Delhi, Kolkata, Guwahati, representing associations and corporate attended the event. The roadshow was preceded by a visit to Chilika Lake on July 2 to showcase the MICE facilities at the Swosti Chilika Resort. The roadshow included B2B meetings, presentation by ICPB, Tourism Department and Swosti Group. The event brought the buyers and sellers of the industry on a common platform to discuss MICE business opportunities, more options of venues, services of professional organisers to stimulate a more rapid growth of the industry.