The Mexico Tourism Board plans to target over 200,000 Indian outbound visitors to visit Mexico by 2022. In 2017, Mexico received 64,900 Indian visitors by nationality, a 10 per cent increase compared to 2016 and 22,431 Indian visitors by country of residence, 9.5 per cent increase compared to 2016.
Melba Pria, Ambassador of Mexico in India, said, “We are extremely delighted in targeting the outbound tourists from India by focusing on the vibrant, multi-faceted experiences that keep visitors coming back to Mexico and its hundreds of destinations.”
Guillermo Eguiarte, Regional Director – Mexico Tourism Board, shared the campaign of ‘A world of its own’- it embodies Mexico to be the world that awakens the drive to explore, to imagine, to feel. He said, “Mexico’s sustained, fast growth is testament to the incredible quality and diversity in the tourism offering, both internationally and domestically. The Indian outbound tourist is expected to be around 50 million globally, and Mexico is targeting a 4 per cent market share of this.