Category Archives: NTO (National Tourist Offices)

Holland Sales Mission in India projects business opportunities

NBTC

NBTC Holland Marketing, in collaboration with Amsterdam Airport Schiphol, KLM Royal Dutch Airlines and Jet Airways, organised the Holland Sales Mission 2018. This three-day event was held from August 28 to 30, 2018, in Delhi, Bengaluru, and Mumbai. The Mission aimed to educate the travel trade about the tourism offerings in the Netherlands, also allowing them to explore the many opportunities that lie within. The B2B sessions allowed delegates to learn more about Holland’s key offerings in Amsterdam and beyond. Participants learned about up-and-coming attractions, airline connections, and were also able to address their concerns about visa norms. Holland Sales Mission 2018 included participation of several private players from the Netherlands, including Lovers Canal Cruises, Efteling Theme Park, Henri Willig Cheese Farms, Madurodam theme park, and ITO Tours. Marten van den Berg, Ambassador Designate, Kingdom of the Netherlands, said, “The Netherlands is about tradition, it is about long history, it is about art, visionary architecture, cutting-edge design, and also about romantic nightlife. There are so many places, other than Amsterdam, to go to in the Netherlands. It is also one of the most globalised countries in the world. We are extremely open to international trade, international investment, and because of our international connections, we have a wonderful infrastructure connected to all the countries in Europe. The Netherlands is also used as a hub for tourists to go to Paris, London, and Berlin. I would like you to visit the Netherlands, experience it, and enjoy it!” Providing statistics on visa applications, Gerco Broekstra, Head of Operations and Consular Affairs, Embassy of the Kingdom of the Netherlands in New Delhi, said, “Visa applications to the Netherlands increased at a rate of least …

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Philippines Tourism & Singapore Airlines join hands to augment India arrivals

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The Department of Tourism (DOT), Philippines has signed a Memorandum of Agreement with Singapore International Airlines (SIA) on December 12 to perk up a significant increase in Indian arrivals into the Philippines. Through the one-year collaboration, DOT and SIA will undertake joint marketing initiatives that will implement activities to promote the Philippines to the Indian market through social media, familiarisation tours, roadshows, among others. The agreement was signed by Benito Bengzon Jr., Under Secretary, DOT  and Campbell Wilson, Senior Vice President for Sales and Marketing, SIA at the Makati Diamond Residences, Philippines. “The India market is growing at a very fast rate. In fact, we are expecting to reach 100,000 arrivals by end of 2017. This joint agreement is envisioned to sustain and further strengthen this growth in the coming years,” said Bengzon. He also disclosed that the department is not only looking at the headcount but also with the revenue it would generate. According to Wilson, this mutually beneficial agreement will pave way for a positive impact on the country’s tourism industry. “We are confident we can increase visitor arrivals; it is an honour to bring our passengers anywhere in the Philippines,” he said.  

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MOT to close 7 foreign offices, new office in Moscow on the cards

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The Ministry of Tourism has decided to close its foreign offices at Los Angeles, Toronto, Sydney, Amsterdam, Paris, Milan and Johannesburg. Alphons Kannanthanam, Minister of State (I/C) for Tourism, confirmed the news saying that they will be closing a few international offices in the near future. According to an official release from the MOT, the ministry will open a new office at Moscow. Thus, the Ministry of Tourism will now have offices at New York, Dubai, Frankfurt, Moscow, Beijing, Tokyo, Singapore and London.

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Indian overnights in Germany witness 13% growth during Jan-May ’17

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Germany received 329,860 Indian visitor overnights during January-May, 2017, reflecting a 12.8 per cent growth over the same period in 2016, informed Romit Theophilus, Director, Sales and Marketing, German National Tourist Office (India), at the Discover Germany roadshow held in Delhi recently. “We have had a phenomenal year. We grew by 8.6 per cent year on year and recorded over 413,000 overnights last year. By the end of this year, we hope to close nearly 800,000 overnights from India to Germany. We are on track to achieve our goal of a million Indian visitors to Germany by 2020 and hopefully receive 2 million Indian arrivals by 2030,” said Theophilus. He further informed that until now, Germany had especially been very popular for MICE and business travel from India, but lately, the destination has picked up for leisure travel as well. “It is now a 50-50 split between MICE, business and leisure travellers from India, and we are hopeful that Germany will be seen as a choice destination for all segments,” he adds. The next leg of the roadshow, organised by Destination Germany, will be held in Ahmedabad on September 6 and then in Mumbai on September 8.

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Singapore’s Tourism and Economic Development Board launches unified brand

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The Singapore Tourism Board (STB) unveiled the country’s unified brand, ‘Passion Made Possible’, to the Indian audiences. STB and the Singapore Economic Development Board (EDB) have come together to develop this brand to market Singapore internationally for tourism and business purposes. The brand aims to communicate the country’s value proposition in addressing the needs of travellers and companies.  GB Srithar, Regional Director – South Asia Middle East & Africa (SAMEA), STB, announced the official launch of the brand in India, “Singapore remains a highly popular travel destination among Indian travellers. We welcomed a record 1.1 million visitors from India in 2016. The unveiled brand will allow us to build a deeper and more personal connection between Singapore and India. It is in line with quality tourism as it will appeal to the more sophisticated tourists who are seeking more aspirational value propositions in their travel.” In the development of the unified brand, STB and EDB had embarked on qualitative and quantitative research with close to 4,500 respondents on what Singapore stands for, reaching out to residents, industry stakeholders, and international audiences in Singapore and across 10 countries, including India. Yuemin Li-Misra, Area Director, South Asia (New Delhi), said, “We havelined up a multi-faceted brand promotional campaign to reach out to audiences across India. This includes a comprehensive multi-modal media campaign, on-ground consumer and trade-facing events and roadshows, stories by influential Indian public figures experiencing Singapore with our local brand personalities, and collaborations with strategic trade partners to promote brand-related travel packages to Singapore.” Srithar added, “STB has been fortunate in having many travel agent and airline partners collaborating with us over the years to bring Singapore’s offerings and experiences to …

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Israel eyes India as prime market for MICE, weddings

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Israel, which has positioned itself as an affordable premium destination, is targeting travellers mainly for pilgrimage, leisure and meetings, incentives, conferences, events (MICE), including weddings. “We are mainly focusing on pilgrimage, leisure and MICE as they are huge segments in India. However, we also have scope for the young adventurer at heart, honeymoon and for medical purposes,” the Israeli ministry of tourism’s India director Hassan Madah reportedly said. Aiming at a steady increase in tourist arrivals from India, Israel is eyeing one lakh Indian travellers to visit the country by 2018. “We have been very focused in tourism promotions in India and easing the visa process. This year, in the first seven months till July, we have already hosted 34,000 Indian tourists. This is expected to go up to 55,000 by the end of this year,” he said. Currently, there are three to our direct flights from Mumbai to Tel Aviv and numerous connecting flights from West Asia. There are talks of introducing direct Air India flights connecting New Delhi with Israel in a few months, he said, adding that if it commences, tourist traffic is likely to surge from India and this year’s number may reach nearly 90,000.  Madah said that initially in Asia, India was the number one source market for Israel.  “We believe that after the connectivity improves, India will again become number one source market for us among the Asian countries,” he said. Globally, the US and Europe, including Russia, are the top source markets of Israel

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Indian arrivals to Spain touches 100,000

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The Tourism Office of Spain in Mumbai has revealed that it has crossed the 100,000-mark as far as Indian arrivals were concerned in 2016. Ignacio Ducasse, Director and Tourism Counsellor, Tourism Office of Spain, Mumbai, says, “Spain registered 105,646 Indian arrivals in 2016, an increment of 17.08 per cent over the previous year. In this way, for the first time it has surpassed the number of 100,000 tourists coming from India. Our latest data indicates that their average stay was seven to eight nights which makes it a total of approximately 780,000 nights. The main destinations that Indian tourists visited continue to be Barcelona, Madrid, Andalusia, Valencia and Ibiza. However, there is some interest in new destinations such as Bilbao, Mallorca and Canary Islands.” In addition, data collected during the first half of 2017 suggests that the growth in the number of arrivals from India will be even greater during this year.

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Indian arrivals in Austria surge at 28 per cent

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Austria witnessed a growth of 28 per cent in Indian arrivals from January-June, 2017,  informed Christine Mukharji, Market Manager-India, Austrian National Tourism Office (ANTO). She added that they are hopeful to welcome over 150,000 Indian arrivals by the end of the year. “Like last year, this year as well, India has been a great market for Austria. We witnessed 25 per cent year on year growth from India in 2016 and till June 2017, we have already seen a growth of 28 per cent in Indian arrivals. This also shows that our market share in comparison to our competitors is increasing as Indians realise that we can offer everything from culture, snow and soft sports activities at the destination.” Austria saw the maximum increase from the FIT segment but Mukharji also pointed out that the destination witnessed an Indian wedding in the month of May with 700 people which was a huge revenue booster for Austria. “Not only has the percentage of Indian overnights has gone up for Austria, we have also seen an increase in revenue as these FIT travellers tend to stay mostly in 5-star properties. There has also been an increase in the length of stay amongst the Indian travellers which varies from city to city. Innsbruck has been traditionally a one night destination and the average duration of stay in Vienna is 2.4 days. However Salzburg has developed as a popular tourist destination amongst Indians and the average duration of stay increased from one night to 1.9 nights amongst Indian travellers,” says Mukharji.

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GPS to introduce international destination workshops

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The second leg of this year’s GPS, starting July 13, will launch an unique programme of introducing educational workshops with international destinations. Harmandeep Singh Anand, Managing Director, GPS, says, “We have started working with international tourism boards to do an educational workshop for travel agents starting this September-October. Titled ‘GPS Educational Destination Workshop – International’ (EDWIn), it will involve interested agents signing up to travel to a particular international destination to learn about the country at a highly subsidised participation fee.” GPS has already tied up with Singapore Airlines as its international airline partner as well as Genting HK. It is also in talks with various NTOs including Malaysia, Singapore, Thailand, Indonesia, the Philippines, Korea, UAE, Egypt, Turkey and Greece. GPS will soon launch a similar programme for domestic destination in partnership with various state boards. Anand explains further, “This will be open only to tier II and tier III travel agents as they are the ones who don’t get enough exposure to the trade as against those in metro cities.” Hitting five more cities through July and August this year is the second leg of the Global Panorama Showcase (GPS – the multi-city trade show for tier II and III cities). It will start with Ahmedabad on July 13, going on to Chandigarh on July 20, Kolkata on July 27, reaching Kochi on August 3 and ending in Pune on August 10. The show will stay in each of these cities for three days.

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Canada witnesses 33 per cent growth in Indian arrivals

DESTINATION Canada

Canada saw a growth of 33 per cent in Indian arrivals for the month of March this year. The remarkable number of Indian tourists who sojourned in Canada have reiterated that the country is an all-year-round destination and the 150th year celebrations will continue to lure Indians through the year. Pooja Sabharwal, Account Director, Destination Canada – India, said, “This manifold rise in arrivals figures shows that all the diverse offerings of Canada are being extensively explored by Indian travellers. There has been a sharp increase in the leisure trips to Canada from India owing to the increased disposable income amongst middle and affluent class travellers.” Destination Canada is aiming to make 2017 a roaring year for tourism. It is engaged with the trade on consistent and sustained basis through activities, workshops and networking sessions so that the travel trade stays updated about Canada and become storytellers to create required enthusiasm and excitement amongst potential travellers. Also, Destination Canada is a digitally-savvy outfit and believes in facilitating tourists to Canada by engaging them in multiple social media campaigns, familiarisations trips and much more.

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